Views: 4 Author: Site Editor Publish Time: 2019-10-12 Origin: Site
\"Women please others \", beauty has always been regarded as the privilege of women, but now, more and more Chinese men are beginning to pay attention to their appearance.
\"Men please others \" not only in places where haircuts, perfumes, antiperspirants, lipsticks, eyebrow pencils, sunscreens, fragrances, masks, etc. used to be women-only ... began to appear on the table of Chinese men. Makeup and maintenance have become their\"daily\". Recently, foreign media commented that China's male beauty market is booming, and its market value is close to US $ 2 billion. It is particularly popular among luxury goods and high-end consumer goods. Chinese men are putting more energy on their faces and pursuing a perfect image.
Foreign media cited data from the\"Chinese Men's White Paper.\" In 2017 and 2018, total sales of male beauty products in China soared 59% and 54%, far exceeding the average performance of other countries. More and more men love beauty, let the world's top fashion brands start to compete, study the preferences of Chinese men and understand their definition of \"glamour \".
\"This reflects your personality as a person, how much you care about yourself and your attention to detail. \" A 35-year-old Hong Kong lawyer uses eye cream and facial essence every day to say,\"\" dressing up\"is not just a kind of More suitable for the masculinity of modern society. Anti-aging has become his skincare secret and focus. By 2022, foreign media expects Chinese men to spend $ 3 billion annually on beauty.
China has now become Asia's largest male beauty market, ranking first in total product consumption. But compared with the beauty of Japanese and Korean men, Chinese men are still far behind. In 2017, Chinese men spent an average of less than US $ 3 on beauty, less than one-tenth of the average in Japan and South Korea.
Most Chinese men still bear a huge psychological burden on the\"Love America\" issue. According to the gender of traditional culture, men will pay attention to their appearance, which is easy to cause suspicion, and sometimes buying cosmetics for their wives will attract people's attention.
Perhaps for this reason, more than two-fifths of Chinese men prefer low-key shopping online to more women who prefer to buy beauty products in fine shops. According to a set of data from Kearney Consulting, the online male beauty market share has increased from 15% in 2012 to 30% in 2017. Driven by a strong market, how to promote the\"psychological barriers\" of Chinese men's beauty has become a hot spot for many brands. The Chinese audience is very popular and well-known. He was also invited to China to become a male beauty brand platform. According to foreign media analysis, most Chinese men have just started \"Getting Started \", it is better than women to enter the door of beauty products, still like to follow the trend and accept \"experts \" recommended products. Beckham's stylish and tough image may convince them.
